POWER & INFLUENCE
Influence is one of the most valuable assets an organisation holds and one of the hardest to measure. We help corporates understand how much influence they have, where it comes from and whether the money spent building it is working. As ever, we pride ourselves on speaking in plain English.
HERE ARE JUST SOME OF THE MANY AREAS WE CAN HELP YOU WITH:
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Measuring the influence your organisation holds in the markets, sectors and policy arenas that matter most to you
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Evaluating whether spend on global forums, sponsorships, lobbying and public affairs is generating the influence you expect
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Identifying which sources of your influence are strongest, which are underused and where competitors hold the advantage
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Setting a defensible baseline so influence can be tracked, compared and reported over time
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Turning influence from an intangible into a managed asset with clear, board-level reporting
This work is delivered through Cratometrics™, our proprietary methodology for measuring corporate power and influence. Built on doctoral research and structured decision analysis, Cratometrics assesses influence across seven distinct dimensions, is honest about what can and cannot be observed, and evaluates engagement spend on the basis of demonstrable contribution rather than inflated claims. The result is a rigorous, repeatable answer to two questions every leadership team asks: how much influence do we really have, and was it worth what we paid for it?